MIMS Video feat. Junior Reid & Baby Cham (and Zune)

re: MIMS Video feat. Junior Reid & Baby Cham (and Zune)

Vardenafil — Tue, 18 Nov 2008 22:10:34 GMT

The site very professional! Keep up the good work! Oh yes, one extra comment - maybe you could add more pictures too! So, good luck to your team!

re: MIMS Video feat. Junior Reid & Baby Cham (and Zune)

Apply food stamp — Wed, 24 Sep 2008 21:58:19 GMT

I wanted to research this subject and write a paper. Your post what a thousand words would not. Nice job.

re: MIMS Video feat. Junior Reid & Baby Cham (and Zune)

aioiddy — Sat, 02 Jun 2007 09:44:39 GMT

totally vote for you, thanks for the post.

re: MIMS Video feat. Junior Reid & Baby Cham (and Zune)

Hugh — Mon, 30 Apr 2007 03:43:46 GMT

Adam, I agree with you. Mims, he's got a swagger that is likeable and what not. Sure, the song lacks substance and if more than anything is an anthem of sorts for people. Even A-Rod has it as his "at bat" intro blaring from the speakers in Yankee Stadium. Ironically enough, dude has been hot with his bat. http://www.nytimes.com/2007/04/22/sports/baseball/22curry.html?ex=1177992000&en=16c8f87f52751068&ei=5070

As you've stated, I too am afraid that this may be Mims' one hit and people will wonder. I understand the angle you're coming from in reference to the whole "look at us, we're indie" marketing. For all we know, once Mims' tour is all said and done, that'll be the last you hear of him and he'll be on the back burner.

Rumors that I've heard is that that's the case and that the link you provided to AllHipHop.com of the press release of Digiwaxx and Microsoft's "alliance" is something that was released by Digiwaxx and it just happened to have a blurb/quote from Zune's director of lifestyle marketing, Greg Matuskiewicz.

Could it be that Microsoft is distancing themselves from Mims?

re: MIMS Video feat. Junior Reid & Baby Cham (and Zune)

ENUZ — Fri, 27 Apr 2007 14:38:53 GMT

Nice product placement there Zune team, but I have to say that little kid holding the Zune in the beginning of the video makes the Zune look twice as BIG!

Now can someone help me get this one hit wonder, no substance song off my brain? "This is why I'm Hot, you aint cause you Not" Damn!

re: MIMS Video feat. Junior Reid & Baby Cham (and Zune)

Adam K — Thu, 26 Apr 2007 22:59:54 GMT

Hugh: As I stated in the first sentence of my comment, I like MIMS. I like his flow, I like his style, and I like I Did You Wrong (I think I still have the mixtape around somewhere). What I don't like, however, is the gassed attitude people have to a track that essentially says nothing. It's great that MS was able to capitalize on the man when he is garnering so much attention, but I worry this could be his one hit wonder. (yes, I've been watching a lot of VH1 lately...)

And let me separate the MIMS comment from the "trying to be indie" comment. I was referring more to the product placement aspect of the video in the MIMS situation, and the "look at us, we're indie" marketing aspect. I think one of the saddest things for me is that my joy in finally hearing an African American voice Zune's customer support menu tree is overshadowed by the sad realization that Microsoft would never do the same for their business line (you get what I'm saying).

re: MIMS Video feat. Junior Reid & Baby Cham (and Zune)

Hugh — Thu, 26 Apr 2007 21:56:31 GMT

In response to Adam K's first comment on Mims, I must say that, had the whole Microsoft & Mims campaign started last year when they were first in talks, it would've garnered a more positive response from the public of the connection between media device player and artist.

Mims' career pretty much was based on the strength of his "marketing" hustle via Digiwaxx. A few years back he had a track called "I Did You Wrong" which was distributed online and garnered significant spins in markets across the nation.

With his now infamous "This Is Why I'm Hot" track, it was promoted in the same way, however, a bigger return came of it resulting in him receiving much publicity and a deal with Microsoft.

Essentially, I'm saying that, had Microsoft rolled out with Mims earlier on prior to his single blowin up like it did, it would've seem like the partnership was more about discovering new artists and following them through their come up.

re: MIMS Video feat. Junior Reid & Baby Cham (and Zune)

Chris — Thu, 26 Apr 2007 13:29:53 GMT

Cesar I'm really glad about the marketing in the MIMS video. Like the song, hate the song, whatever. It's popular right now and that will spread the word about the Zune.

BTW I was in N.C. this last week and saw my first Zune ad. It was cool. Plus the trip I was on another guy had a Zune and we "shared" some songs (am I the only one that hates the term "squirt"). Anyways thanks again for the updates.

Chris

P.S. I want some Zune swag (stickers?)

re: MIMS Video feat. Junior Reid & Baby Cham (and Zune)

Adam K — Wed, 25 Apr 2007 23:19:16 GMT

http://www.allhiphop.com/hiphopnews/?ID=6984

Perhaps I spoke too soon. It's nice to see you guys trying at least. But please, the comment J made about "who puts Band of Horses on their MP3 player?" really underscored my problems with your marketing. And no offense C, but step up your game!

re: MIMS Video feat. Junior Reid & Baby Cham (and Zune)

Hugh — Wed, 25 Apr 2007 18:52:54 GMT

http://microsoftmims.blogspot.com/2007/04/mims-this-is-why-im-hot-blackout-remix.html

Breaks down when the Zune makes its appearance in the video.

re: MIMS Video feat. Junior Reid & Baby Cham (and Zune)

brutha-man — Wed, 25 Apr 2007 17:25:05 GMT

Zunelessbrutha-man said:

"rock music sucks too."

For the most part, I'd agree with you. The overwhelming majority of music in any genre is garbage. It takes work and skill to find the gems... and a big marketing campaign for an also-ran digital audio player isn't likely to guide anyone in the right direction.

Of course, this is an art form we're talking about here... technical skill of the artist in question aside, beauty is in the eye of the beholder. If you like it, you like it.

-----------

I totally agree, I was just responding to the ignorant comments I commonly here that "rap music sucks." There are many forms of rap music not just what you see on BET/MTV...so it's not a fair comment. So do I think all rock music sucks? no, in fact I like most of it. Again i was just pointing out the inherent prejudice of such comments.

re: MIMS Video feat. Junior Reid & Baby Cham (and Zune)

Ricardo Dawkins — Wed, 25 Apr 2007 16:50:17 GMT

CAST YOUR 10 VOTES !!!

Hi, Zune brothers....can you all go to this website and post your 10 most desired features to improve the Zune Generation 1 device.

http://zunefeatures.wordpress.com/

Just register yourself (free) and post the numbers of your most desired features.

If you are a Zunescene member, there is a poll where you can select 10 of these sames improvements/features so the Zune team can see what we want from our digital media players right now or in the future.

http://www.zunescene.com/forums/index.php?topic=14316.0

re: MIMS Video feat. Junior Reid & Baby Cham (and Zune)

Adam K — Wed, 25 Apr 2007 16:19:33 GMT

I'm usually a fan of MIMS (and rap in general), but I gotta say I dislike this song. He speaks of "bring[ing] [rap's former prowess] back", but instead ironically does what he claims to be against, truly proving that he "can sell a mil doing nothing on the track."

Seriously, "I'm hot cuz I'm fly, you aint cuz you not"? Deep it ain't.

Don't get me wrong, it's great to see the Zune in a mainstream place, even if it is the equivilant of Britney Spears holding a can of Pepsi not because she truly enjoys the stuff, but because Pepsi's shelling out for her tour. I really hope you guys go for more and better underground artists. Right now, it's pretty transparent that the support only goes to artists in a piss-poor attempt to seem "street". The real problem is that you guys need to find people who have underground cred but are willing to sell out (a tough find).

My advice: go for bands/groups/artists that aren't very well known outside a fairly small group (not nationally known, but very well known locally). They'll be cheaper, and provide the Zune with some true presence.

I'd really like the Zune to get the respect it deserves, but the astroturfing isn't really helping.

re: MIMS Video feat. Junior Reid & Baby Cham (and Zune)

Gizmoactive — Wed, 25 Apr 2007 16:06:39 GMT

Nice product placement but it could have been placed in a more creative rap/r&b video.

re: MIMS Video feat. Junior Reid & Baby Cham (and Zune)

met — Wed, 25 Apr 2007 15:57:25 GMT

I hate MIMS, too. Though I think its me (not liking this genre), probably not because of the quality of music.

Its difficult to pick a song/band which will appeal to everyone.