Zune Ad Campaign - Coming Next Month

re: Zune Ad Campaign - Coming Next Month

thingy the sad — Sat, 14 Apr 2007 19:24:26 GMT

WIFI ACESS THATS ALL WE FREAKING NEED i mean come on if we get wifi access then WOOSH zune will be a hit until then ITS GIMPED

re: Zune Ad Campaign - Coming Next Month

kevinoliver99 — Wed, 11 Apr 2007 10:55:16 GMT

I had a really good read on this, very detail, and very useful information.

Thanks.

http://www.avi-converter.net

re: Zune Ad Campaign - Coming Next Month

Bob Spencer — Fri, 06 Apr 2007 16:07:52 GMT

Woman noticed my Zune in the elevator the other day and said "Is that a Zune?"

I said yes...

she replied "Like the iPod but a little thicker and does more".

I said yes...

First time someone actually knew what it was - yo guys are making progress!

re: Zune Ad Campaign - Coming Next Month

Eric — Fri, 06 Apr 2007 13:06:58 GMT

I think that MS should develop an ZuneTV that will allow me to wirelessly stream my music/video to it. Something useful for the wireless feature!

re: Zune Ad Campaign - Coming Next Month

bill — Fri, 06 Apr 2007 02:42:28 GMT

This is great news. The pink and [watermelon?] zunes, along with some fresh, straight-forward ads are really going to help broaden the appeal.

I was riding the train with an ipod-using coworker earlier this week, and the first thing she had to say about the seeing the zune was about the larger screen and its vibrant color. It was her first time seeing one, and I think she was genuinely surprised that it looked so good. It's the practical stuff that wows people, not the clever slogans.

re: Zune Ad Campaign - Coming Next Month

cautious — Thu, 05 Apr 2007 22:55:53 GMT

also based on my experience (read indie revenue) over the past year, 30 second previews are definitely effective in getting fans to purchase.

re: Zune Ad Campaign - Coming Next Month

Diego — Thu, 05 Apr 2007 22:55:05 GMT

comment removed (trolling)

re: Zune Ad Campaign - Coming Next Month

cautious — Thu, 05 Apr 2007 22:53:22 GMT

@theorie

I hope you are joking. Not sure a Zune product manager would trust that kind of pitch.

re: Zune Ad Campaign - Coming Next Month

cautious — Thu, 05 Apr 2007 22:52:19 GMT

@ timedrifter

the challenge with sharing in the digital age is that you are not really lending. When kids lent cd's back in the day there was incentive to get it back so they could hear the songs again. In the mp3 era there is no such loss...so sharing is not lending, it's giving away.

Sharing permanent downloads as a business model will not work, sharing subscription tracks, yeah that could work but not for another 3 or 4 years.

re: Zune Ad Campaign - Coming Next Month

Hot-DRM! — Thu, 05 Apr 2007 04:56:52 GMT

Those wanting to look at Apple / EMI's move to non-DRM with suspicion may enjoy:

http://joyoftech.com/joyoftech/joyarchives/944.html

re: Zune Ad Campaign - Coming Next Month

theorie — Wed, 04 Apr 2007 19:24:30 GMT

Hey admin,

I'm currently working on the next iPod campaign - BUT I WOULD MUCH RATHER be working on the new Zune campaign! I just dropped you an email about this. I'm a photographer / re-toucher / digital-tech / designer / do-everything kind of person who currently works in the advertising industry. I really dislike Apple products and I'm a very happy Zune user (my 80gb Zune is so awesome!). Please get in touch with me!

re: Zune Ad Campaign - Coming Next Month

Daveworld — Wed, 04 Apr 2007 19:11:23 GMT

@ cautious

The problem is the way the Zune does 'sharing' is not necessary the most effective way to use the wifi. It causes the record companies to cringe about piracy and as a result will tighten the grip on their music even more. The 3/3 rule is bad enough! The better way would be not to necessarily share, but to allow anyone in close range to tune into and listen to a fellow Zune owner’s music over wifi. It's still the same tease as the 3/3 because you don't keep the song, but at least there wont be such restrictions.

@ nighthawkz6

How cool would that be; but I presume a smaller company will step to the plate with that idea first. It's not like MS don't have the ingredients in place. Imagine a SoapBox integrated into MarketPlace, with Wifi sharing to other Zune owners. That would be a WOW feature.

re: Zune Ad Campaign - Coming Next Month

nighthawkz6 — Wed, 04 Apr 2007 18:35:15 GMT

Like Scoble said, sharing music is not "cool", sharing videos is. We are now in a new era where YouTube is our main source of video sharing. To have a "pocket YouTube" in your pocket would be the most revolutionary thing in the world. No one has or is yet planning to do videos sharing. Why in the world will Microsoft not step up?

It's kinda like the girl being in the street, you see her but you don't want to talk to her. That's kinda like what I'm trying to interpret here.

re: Zune Ad Campaign - Coming Next Month

timedrifter — Wed, 04 Apr 2007 18:28:16 GMT

@cautious

When I was a kid, the way i got into new music was by friends telling me about a CD or Tape and then they let me burrow it or we listened to it. Someone didn't just tell me about an album, and then I ran out and bought it. And NO a 30 sec intro to the song does not work. People dont just buy music because other people like it. They need to hear it and like themselves. The one thing i dont like about the 3x3 is the 3 days, lose the time limit and just let me listen to the song 3 times. I dont always have the time or the desire to listen to new music.

re: Zune Ad Campaign - Coming Next Month

nighthawkz6 — Wed, 04 Apr 2007 18:27:28 GMT

The thing is that I don't know what Microsoft is trying to make the Zune a "music" project. The iPod already did that and revolutionized music. The Zune will not win if they focus on music. They need to enter the market and revolutinize videos and the way we handle it. Apple already did it, it's Microsoft's turn to do videos. Video sharing is one example and video marketplace. There is no reason why videos shouldn't be the main project since the Zune has 3 inch screen, has Wi-Fi and a mega processor to handle videos better than an iPod. I just don't get it.