MIMS and Zune Partnering

MIMS Video feat. Junior Reid & Baby Cham (and Zune)

Zune Insider — Mon, 23 Apr 2007 21:42:07 GMT

You might remember that we're partnering with MIMS on his tour - check the video, a remix for "This is

re: MIMS and Zune Partnering

marketplace_observer — Mon, 26 Mar 2007 22:36:01 GMT

i think it's interesting that mims is partnering w/ zune, yet his new cd shows as "not available" in the marketplace for a zunepass owner

re: MIMS and Zune Partnering

Eric — Mon, 26 Mar 2007 15:58:08 GMT

BTW, Redmond, I am writing a report about Vista. It would be nice to have a copy of Ultimate to evaluate. Seeing as 99% of the reviews I see are a firm "Don't waste your money", It might not hurt.

It's either that, or I go by what Stephen Manes writes...

/shudders.

re: MIMS and Zune Partnering

Eric — Mon, 26 Mar 2007 02:53:29 GMT

I don't know why Mac users have to hide behind those stupid ads. I never have problems with Windows. It's a non-issue. I have hardware problems, but what do you expect with a motherboard that hasn't been on the market 6 months yet?

I'm holding off on Vista for a few reasons. One, I want to do a clean install. I want Ultimate. I don't have $400 laying around. Two, the upgrade advisor points out a few things about the motherboard that I am not sure about.

For reference, I use a Mac. I like it, but not enough to switch over. Partially because they are just that over priced.

re: MIMS and Zune Partnering

Kyle — Sun, 25 Mar 2007 19:48:46 GMT

@ Eric

Apple puts out all this BS about Vista and Microsoft completely ignores it. If they could just bring out all the truths from apple, like how you are stuck with their hardware, you pay twice as much for their hardware then you would in a PC, and 98% of software in coded for windows.

The UAC is not intrusive. It only comes up when you make major system changes. Apple has the same thing.

But instead of actually telling people about what Microsoft is selling you got those stupid "wow" ads or quick flybys of happy people using computers.

The new API microsoft has for vista just means better programs. It wouldn't be much of an upgrade if all vista added was eye candy.

re: MIMS and Zune Partnering

Ricardo Dawkins — Sun, 25 Mar 2007 00:24:51 GMT

Go Xbox...Go Zune...Microsoft FTW! (bah, they already won it)..okok

Microsoft FOR THE UBER WIN !!!

Muchos latinos en este sitio...debemos llamar a este blog. Zunelatinoinsider...LOL

re: MIMS and Zune Partnering

Eric — Sat, 24 Mar 2007 16:52:31 GMT

Off topic, but with regards to OS X vs. Vista,

Have you guys read about the new API that Microsoft has been developing and using in Vista.

If people would actually take advantage of it, and code for it, it would be better than OSX. Of course, it's not backwards compatible with XP, so that would mean users would have to upgrade to Vista. Somehow I don't see that happening.

Which is sad, but it's mostly MS's fault. The marketing and hyping of features users don't want, but need (like the confirm or deny nanny) and other things just destroyed Vista as player in the market.

That being said MS has a horrible reputation for a variety of reasons, and doing any marketing for them must be a challenge.

re: MIMS and Zune Partnering

nighthawkz6 — Sat, 24 Mar 2007 13:18:59 GMT

great point zuneless

re: MIMS and Zune Partnering

ryan — Sat, 24 Mar 2007 02:39:51 GMT

are you sure you want to be promoting this ceasar? the guy has no talent, he doesn't even rap, and the beats are about as cookie cutter as it gets. why not promote artists with talent? I wouldn't even call MIMS an artist.

re: MIMS and Zune Partnering

Zuneless — Sat, 24 Mar 2007 00:53:59 GMT

Cesar said:

"Zuneless sez: "Regardless, it's certainly very polarizing behavior." . . . you mean like the I'm a mac, I'm a PC ads? or the "redmond, start your copiers" posters?"

You know, I was thinking the same thing while writing my last comment. Of course, comparing oneself to one's competitors is part & parcel of marketing. But, you must admit, there is a big difference between a TV commercial and crashing your competitor's launch party. Also, the posters you mentioned were at Apple's world wide developer conference... not at the Vista launch party.

nighthawkz6 said:

"Macs are the industry standard for audio, video editing. Don't know why but they are..."

Core Audio and QuickTime are really great technologies, and Logic Pro and Final Cut Studio + Shake do a great job of exposing those technologies in easy to use, incredibly powerful applications. Plus, Final Cut Studio is dirt cheap given it's capabilities.

charlie said:

"Get the point?"

Yes. It's a polarizing move. I said as much in a previous comment.

re: MIMS and Zune Partnering

met — Fri, 23 Mar 2007 22:52:54 GMT

I don't think the Zune is "good" enough to be marketed. If you don't have a really good product then its better to not market it but somehow keep getting feedback from customers (before they lose interest :) )

Anyone remember the Origami campaign? The marketing was top notch to throw spotlight on nothing!!!!

re: MIMS and Zune Partnering

Charlie — Fri, 23 Mar 2007 22:11:40 GMT

Hey Cesar,

Who handles the Zune's marketing? It is handled by the same firm/firms that handle the Xbox's?

re: MIMS and Zune Partnering

Franco — Fri, 23 Mar 2007 21:59:11 GMT

Why do I get the feeling 1.3 will be released on the first day of April?

re: MIMS and Zune Partnering

admin — Fri, 23 Mar 2007 21:55:40 GMT

charlie - Xbox can do that b/c it enjoys a strong position in the blogosphere. We're not there - yet - w/ Zune (understatement I know ;) but we'll get there.

re: MIMS and Zune Partnering

nighthawkz6 — Fri, 23 Mar 2007 21:50:16 GMT

He sleeps with a powerbook pro!