Sorry, New York

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re: Sorry, New York

Justin Araújo — Fri, 16 Mar 2007 03:26:26 GMT

Another (unsanctioned, of course) marketing f***-up by the Zunesters.

http://gizmodo.com/gadgets/portable-media/zune-guerrilla-marketer-arrested-at-sxsw-244276.php

They say any publicity is good publicity, but not if it's ALL bad. Makes me wonder how many more bone-headed publicity stunts are on the drawing board. Maybe MS should stick with enterprise apps and leave cool to -um- someone else. Watching MS trying to be hip is as awkward as seeing your best friend's dad dance drunk at a wedding.

re: Sorry, New York

Dominic — Wed, 07 Mar 2007 20:36:04 GMT

I'm not buying it. I ask you, what's more plausible: This was the work of a lone Zune vigilante or this was the work of a behemoth company that seriously misjudged its target market?

re: Sorry, New York

Wake Up Microsoft — Sat, 03 Mar 2007 18:07:44 GMT

http://www.wakeupmicrosoft.com/Main/Apology

MP3 Friday: Thirteenth Edition

Zune Insider — Sat, 03 Mar 2007 01:52:29 GMT

What a week! The Zune Markeplace editorial team got featured in the Seattle P-I. Readers expressed their

re: Sorry, New York

Wake Up Microsoft — Fri, 02 Mar 2007 18:09:22 GMT

For background, feel free to peruse the site http://www.wakeupmicrosoft.com/.

re: Sorry, New York

peter testa — Thu, 01 Mar 2007 18:47:42 GMT

Its working guys! Good job. Still I would never buy into that piece of junk. Love the brown though ; )...and try to be a little bit more original.

re: Sorry, New York

chris — Thu, 01 Mar 2007 16:13:15 GMT

so wtf happened exactly??!!

re: Sorry, New York

Chris — Thu, 01 Mar 2007 15:48:41 GMT

Uh actually the people on Ludlow do care as evidenced by the video on the internet. Also this may not have been sanctioned but it was allowed to happen. Trust me when I tell you that in corporate jargon "We didn't sanction this" could easily be code for "Boy that blow up in our faces. Spin, Spin, Spin." The whole Zune team was in New York and a bunch of them were at Max Fish that night. So by my math; it may not have been sanctioned but a whole bunch of you didn't stop it either. Not a big difference between support of an idea or staying silent about a bad idea.

re: Sorry, New York

Jayson — Thu, 01 Mar 2007 05:47:31 GMT

@Ricardo Dawkins -

Don't be paranoid. Saying that people would not be upset if it were Apple doing it sounds as weak as when conservatives bray about the 'liberal media.'

There's no conspiracy to give one company or product more slack than another. This was a boneheaded stunt, and it's nice that Cesar here apologized, but it's really the job of the morons in the truck to apologize.

Unfortunately, the people who live on Ludlow aren't going to care. They're just going to remember that some Zune thing woke them up in the middle of the night. For many of them, this may be the first time they ever heard of Zune, and now they associate it with jerks. You never get a second chance to make a first impression.

re: Sorry, New York

tsrblke — Thu, 01 Mar 2007 05:46:38 GMT

@ vstra,

Since it was something revolving around the "Zune" name they have all the right to make sure it doesn't happen again. Someone can't abuse the name without consequences. Plus Rogue ad agencies happen, and then get fired.

re: Sorry, New York

vstra — Thu, 01 Mar 2007 03:52:42 GMT

"And we’ve taken steps to make sure this won’t happen again." So it had nothing to do with you, but you're going to make sure it doesn't happen again? If you can do something to make sure it doesn't happen again, that very well means that it had something to do with the team.

re: Sorry, New York

Hotelinn — Thu, 01 Mar 2007 03:13:53 GMT

was it Damian?

re: Sorry, New York

Harvey — Wed, 28 Feb 2007 21:09:49 GMT

Cesar, your post says a lot about the Zune team; thanks for standing up to it even though it wasn't sanctioned behavior. Something woke me up that night here in the northwest, and I'm sure it was that Zune SUV. :)

I have to take exception to the complaints about lack of access to the Zune team. Cesar's blog has his email address, in addition to the opportunity for you to post comments, plus I believe that Cesar blogs about everything that he's allowed to. Obviously, he has to keep his posts in line with what the company's ready to reveal.

So c'mon, I don't see anything comparable to any of those three communication methods from TOMP (That Other Music Player). Cut the guy a break.