Bun B: On the Road with Zune

re: Bun B: On the Road with Zune

Kev Orng — Mon, 10 Mar 2008 20:28:23 GMT

Who?

re: Bun B: On the Road with Zune

h paul — Thu, 28 Feb 2008 03:37:03 GMT

a recent report says that the Latin-American audience on average spends the most on electronics than any other ethnic/racial group. i'm not saying that has any bearing on their marketing plans, but it wouldn't be a bad idea.

on the flip side, you could argue that apple marketing is geared way too much towards the white majority. for instance, the U2 ipod, or almost every commercial they've made. white "pc," john hodgman, and the "mac" who is the stereotypical white 20-something. and why is it that every non-white person in every apple ad is portrayed only as a silhouette? again, i'm not accusing apple of anything, but my point is that perhaps you are looking way too deep into it.

it's good that the zune is marketed towards different markets. but still a shame that no one's targeting the very lucrative and statistically affluent asian-american markets.

re: Bun B: On the Road with Zune

zuneless — Wed, 27 Feb 2008 17:15:23 GMT

Alfonso Surroca said:

"I believe the fact that the Zune team is devoting part of its marketing resources promoting Latin and hip-hop artists, where competing brands are not, is what gives this impression."

Well, Apple has done some marketing with latin and hip-hop music in their commercials, and even an iPod "silhouette" commercial with latin dancing. Also, it seems like the iTunes Top Songs are often African-American artists.

It just seems like *most* of the Zune marketing is geared towards Latin and African-American audiences.

re: Bun B: On the Road with Zune

zuneless — Wed, 27 Feb 2008 17:08:05 GMT

weworker said:

"b/c they are the trend setters."

Wow. And I thought *I* might be viewed as racist.

re: Bun B: On the Road with Zune

Alfonso Surroca — Wed, 27 Feb 2008 04:56:00 GMT

I believe the fact that the Zune team is devoting part of its marketing resources promoting Latin and hip-hop artists, where competing brands are not, is what gives this impression.

re: Bun B: On the Road with Zune

wetworker — Tue, 26 Feb 2008 20:07:45 GMT

b/c they are the trend setters.

re: Bun B: On the Road with Zune

zuneless — Tue, 26 Feb 2008 16:54:45 GMT

This isn't meant to seem racist or insensitive, but it certainly appears that the majority of the Zune marketing is geared towards Black or Latin markets.

Any comment, Cesar?

re: Bun B: On the Road with Zune

I prefer Bun E. — Tue, 26 Feb 2008 05:47:49 GMT

As in Bun E. Carlos

re: Bun B: On the Road with Zune

h paul — Tue, 26 Feb 2008 04:36:10 GMT

<edited> - Paul, send me an email (contact info below)

re: Bun B: On the Road with Zune

Zoa 342 — Tue, 26 Feb 2008 00:39:17 GMT

Sweet, i'll drop him a comment.