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<?xml-stylesheet type="text/xsl" href="http://zuneinsider.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"><channel><title>You Make it You – New Zune Ad Campaign Launches Tonight</title><link>http://zuneinsider.com/archive/2007/11/01/you-make-it-you-new-zune-ad-campaign-launches-tonight.aspx</link><description>Tonight, November 1, the new Zune Ad campaign kicks off. The multimillion dollar campaign, will include print, TV, online banner ads, and a new site: Zune Journey . The tagline for the new campaign is “You Make it You,” i.e., your Zune is brought to life</description><dc:language>en</dc:language><generator>CommunityServer 2008 (Debug Build: 30417.1769)</generator><item><title>re: You Make it You – New Zune Ad Campaign Launches Tonight</title><link>http://zuneinsider.com/archive/2007/11/01/you-make-it-you-new-zune-ad-campaign-launches-tonight.aspx#16345</link><pubDate>Wed, 14 May 2008 21:09:48 GMT</pubDate><guid isPermaLink="false">5ce50d38-4fce-4760-b472-9d583d824b57:16345</guid><dc:creator>Estetik</dc:creator><description>&lt;p&gt;This is exciting as many people at Microsoft have been working hard to make sure popular PHP applications work great on Windows.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://zuneinsider.com/aggbug.aspx?PostID=16345" width="1" height="1"&gt;</description></item><item><title>re: You Make it You – New Zune Ad Campaign Launches Tonight</title><link>http://zuneinsider.com/archive/2007/11/01/you-make-it-you-new-zune-ad-campaign-launches-tonight.aspx#14560</link><pubDate>Tue, 08 Jan 2008 17:32:27 GMT</pubDate><guid isPermaLink="false">5ce50d38-4fce-4760-b472-9d583d824b57:14560</guid><dc:creator>llama26</dc:creator><description>&lt;p&gt;Am I the only one to think that &amp;quot;You Make It You&amp;quot; is a lame slogan?&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://zuneinsider.com/aggbug.aspx?PostID=14560" width="1" height="1"&gt;</description></item><item><title>"Ballad of Tina Pink" Selected as a Top Ad</title><link>http://zuneinsider.com/archive/2007/11/01/you-make-it-you-new-zune-ad-campaign-launches-tonight.aspx#13089</link><pubDate>Sat, 10 Nov 2007 02:31:18 GMT</pubDate><guid isPermaLink="false">5ce50d38-4fce-4760-b472-9d583d824b57:13089</guid><dc:creator>Zune Insider</dc:creator><description>&lt;p&gt;Advertising industry global publication Adforum has selected our TV spot as one of the top five this&lt;/p&gt;
&lt;img src="http://zuneinsider.com/aggbug.aspx?PostID=13089" width="1" height="1"&gt;</description></item><item><title>re: You Make it You – New Zune Ad Campaign Launches Tonight</title><link>http://zuneinsider.com/archive/2007/11/01/you-make-it-you-new-zune-ad-campaign-launches-tonight.aspx#13086</link><pubDate>Sat, 10 Nov 2007 01:10:17 GMT</pubDate><guid isPermaLink="false">5ce50d38-4fce-4760-b472-9d583d824b57:13086</guid><dc:creator>Adi R</dc:creator><description>&lt;p&gt;The girl is very cute, the Zune is fine looking as well, but the Ad?!&lt;/p&gt;
&lt;p&gt;I am all for artistic and creative, but Ad today should have substance, to be effective. What all this abstract artistry tells us about the product?! Next to nothing...&lt;/p&gt;
&lt;p&gt;Apple Ad, for iPod touch, shows us in a few seconds sexy functionality and richness of options on the device, while still including music and art...&lt;/p&gt;
&lt;p&gt;My comments are not at all biased, I think. I got a Zune, and I promote it to friends. And most what I also hear back is -- What Aweful Ads - so how can we even look at the product...&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://zuneinsider.com/aggbug.aspx?PostID=13086" width="1" height="1"&gt;</description></item><item><title>"Ballad of Tina Pink" Selected as a Top Ad</title><link>http://zuneinsider.com/archive/2007/11/01/you-make-it-you-new-zune-ad-campaign-launches-tonight.aspx#13041</link><pubDate>Fri, 09 Nov 2007 18:37:24 GMT</pubDate><guid isPermaLink="false">5ce50d38-4fce-4760-b472-9d583d824b57:13041</guid><dc:creator>Zune Insider</dc:creator><description>&lt;p&gt;Advertising industry global publication Adforum has selected our TV spot as one of the top five this&lt;/p&gt;
&lt;img src="http://zuneinsider.com/aggbug.aspx?PostID=13041" width="1" height="1"&gt;</description></item><item><title>re: You Make it You – New Zune Ad Campaign Launches Tonight</title><link>http://zuneinsider.com/archive/2007/11/01/you-make-it-you-new-zune-ad-campaign-launches-tonight.aspx#13021</link><pubDate>Fri, 09 Nov 2007 11:07:41 GMT</pubDate><guid isPermaLink="false">5ce50d38-4fce-4760-b472-9d583d824b57:13021</guid><dc:creator>rosker</dc:creator><description>&lt;p&gt;this ad is bad, but creative... and the new zune is ugly. i like the old one, which i have. i like that MS is finally doing some ads for the zune. one thing i don't like about the Ad is that it shows her touching the screen.... its not a touch screen! its a touch pad which it seems like its going to fail, since it seems sensitive on the youtube video website.&lt;/p&gt;
&lt;p&gt;this new zune looks more like a wannabe ipod. sad... cus i really liked zune. regardless of their new device, i still love my old brown zune.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://zuneinsider.com/aggbug.aspx?PostID=13021" width="1" height="1"&gt;</description></item><item><title>re: You Make it You – New Zune Ad Campaign Launches Tonight</title><link>http://zuneinsider.com/archive/2007/11/01/you-make-it-you-new-zune-ad-campaign-launches-tonight.aspx#13006</link><pubDate>Thu, 08 Nov 2007 23:53:10 GMT</pubDate><guid isPermaLink="false">5ce50d38-4fce-4760-b472-9d583d824b57:13006</guid><dc:creator>Paul</dc:creator><description>&lt;p&gt;I am glad to see MS investing in an ad campaign for the Zune. &amp;nbsp;hopefully we will see ton of new ads pop up and commercials. That is one thing I felt the the previous generation suffered from was the lack of a concentrated marketing campaign. &amp;nbsp;Most of the Zune stuff seemed to be word of mouth.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://zuneinsider.com/aggbug.aspx?PostID=13006" width="1" height="1"&gt;</description></item><item><title>"Academy of Dreams" - The New Zune TV Spot</title><link>http://zuneinsider.com/archive/2007/11/01/you-make-it-you-new-zune-ad-campaign-launches-tonight.aspx#12915</link><pubDate>Wed, 07 Nov 2007 17:25:55 GMT</pubDate><guid isPermaLink="false">5ce50d38-4fce-4760-b472-9d583d824b57:12915</guid><dc:creator>Zune Insider</dc:creator><description>&lt;p&gt;Check out the second TV spot in the new advertising campaign , &amp;quot;Academy of Dreams&amp;quot; Video: Zune TV Spot&lt;/p&gt;
&lt;img src="http://zuneinsider.com/aggbug.aspx?PostID=12915" width="1" height="1"&gt;</description></item><item><title>re: You Make it You – New Zune Ad Campaign Launches Tonight</title><link>http://zuneinsider.com/archive/2007/11/01/you-make-it-you-new-zune-ad-campaign-launches-tonight.aspx#12839</link><pubDate>Wed, 07 Nov 2007 02:42:13 GMT</pubDate><guid isPermaLink="false">5ce50d38-4fce-4760-b472-9d583d824b57:12839</guid><dc:creator>Ethan Larosn</dc:creator><description>&lt;P&gt;Why are you on a ZuneSite when you have an iPod? Figures. You couldn't even read the original post, or comments to find out that the song is Lake Michigan. &lt;/P&gt;
&lt;P&gt;Anybody no where I can download this Video?&lt;/P&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://zuneinsider.com/aggbug.aspx?PostID=12839" width="1" height="1"&gt;</description></item><item><title>re: You Make it You – New Zune Ad Campaign Launches Tonight</title><link>http://zuneinsider.com/archive/2007/11/01/you-make-it-you-new-zune-ad-campaign-launches-tonight.aspx#12792</link><pubDate>Tue, 06 Nov 2007 11:34:25 GMT</pubDate><guid isPermaLink="false">5ce50d38-4fce-4760-b472-9d583d824b57:12792</guid><dc:creator>Gøran Frilstad</dc:creator><description>&lt;p&gt;Anybody who knows the song on the commercial? &lt;/p&gt;
&lt;p&gt;I would really likt to have it on my iPod...&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://zuneinsider.com/aggbug.aspx?PostID=12792" width="1" height="1"&gt;</description></item><item><title>re: You Make it You – New Zune Ad Campaign Launches Tonight</title><link>http://zuneinsider.com/archive/2007/11/01/you-make-it-you-new-zune-ad-campaign-launches-tonight.aspx#12788</link><pubDate>Tue, 06 Nov 2007 02:36:37 GMT</pubDate><guid isPermaLink="false">5ce50d38-4fce-4760-b472-9d583d824b57:12788</guid><dc:creator>Ethan Larosn</dc:creator><description>&lt;p&gt;That song is sweet. Play that commercial on Network TV a few times a day during PrimeTime, get the song stuck in their head, and you will become the number one PMP. Remember &amp;quot;How To Save A Life&amp;quot;? Grey's Anatomy played that a few too many times and it instantly became the number one song in the country. Ratings also went up for ABC. Anyway, I love the new commercial and ZuneJourney. Is there any easy way for me to put that commercial on my Zune? I want to show it off to some people at school.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://zuneinsider.com/aggbug.aspx?PostID=12788" width="1" height="1"&gt;</description></item><item><title>CSS: Who Flipped it Better?</title><link>http://zuneinsider.com/archive/2007/11/01/you-make-it-you-new-zune-ad-campaign-launches-tonight.aspx#12770</link><pubDate>Mon, 05 Nov 2007 23:25:51 GMT</pubDate><guid isPermaLink="false">5ce50d38-4fce-4760-b472-9d583d824b57:12770</guid><dc:creator>Zune Insider</dc:creator><description>&lt;p&gt;A little over a year ago the Zune team partnered with CSS. We preloaded them onto last year's Zune 30,&lt;/p&gt;
&lt;img src="http://zuneinsider.com/aggbug.aspx?PostID=12770" width="1" height="1"&gt;</description></item><item><title>re: You Make it You – New Zune Ad Campaign Launches Tonight</title><link>http://zuneinsider.com/archive/2007/11/01/you-make-it-you-new-zune-ad-campaign-launches-tonight.aspx#12758</link><pubDate>Mon, 05 Nov 2007 02:10:28 GMT</pubDate><guid isPermaLink="false">5ce50d38-4fce-4760-b472-9d583d824b57:12758</guid><dc:creator>Cody</dc:creator><description>&lt;p&gt;The zune ad is not suppose to tell you everything about it or what it does thats why they put the website at the end of the ad in which the consumer will go to if interested and will then find out what the heck zune is!!!!!!i think the ad is very awesome and the song could not be better!!!! good job!!!!!!&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://zuneinsider.com/aggbug.aspx?PostID=12758" width="1" height="1"&gt;</description></item><item><title>re: You Make it You – New Zune Ad Campaign Launches Tonight</title><link>http://zuneinsider.com/archive/2007/11/01/you-make-it-you-new-zune-ad-campaign-launches-tonight.aspx#12757</link><pubDate>Mon, 05 Nov 2007 00:20:28 GMT</pubDate><guid isPermaLink="false">5ce50d38-4fce-4760-b472-9d583d824b57:12757</guid><dc:creator>Grod</dc:creator><description>&lt;p&gt;Bleh, hippie crap.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://zuneinsider.com/aggbug.aspx?PostID=12757" width="1" height="1"&gt;</description></item><item><title>re: You Make it You – New Zune Ad Campaign Launches Tonight</title><link>http://zuneinsider.com/archive/2007/11/01/you-make-it-you-new-zune-ad-campaign-launches-tonight.aspx#12749</link><pubDate>Sun, 04 Nov 2007 04:45:41 GMT</pubDate><guid isPermaLink="false">5ce50d38-4fce-4760-b472-9d583d824b57:12749</guid><dc:creator>Kris</dc:creator><description>&lt;p&gt;I'm sorry but I have to say these ads are terrible. I was left confused and had no idea what you were advertising. Beside from the images of the Zune, the ad could work with all mp3/video players on the market.&lt;/p&gt;
&lt;p&gt;Not only that but it seemed to imply that it has a touch screen, which it does not...&lt;/p&gt;
&lt;p&gt;I thought our Zune team learned from Apple's success but apparently they have not quite yet. Put out commercials that actually show off the player and what it can do. Apple's videos for the iPhone are pure marketing genius (and I don't even like the iPhone!) because you know what it is, know what it does, and can see it in action in less than 30 seconds.&lt;/p&gt;
&lt;p&gt;Keep it simple&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://zuneinsider.com/aggbug.aspx?PostID=12749" width="1" height="1"&gt;</description></item></channel></rss>