This week at Advance 08, Robbie Bach*, who leads the Entertainment and Devices division here at Microsoft, talked about a pilot program to bring advertisers into Zune Social . Before the internets and the conspiracy theorists go too far, let me set some context around this. First off, adding sponsored content to your friends list is entirely optional. If you don’t want to be associated with any brands, you don’t have to add any. We think including partners in Zune Social could work because there...

I don’t know about you, dear blog reader, but I’m totally fanboyish excited about the release of Ninja Gaiden 2 on June 2. To tide us over, our friends on the Zune Social team just told me about Ryu Hayabusa’s page in Zune Social . Once you add Ryu as a friend, you’ll be able to sync his card to your Zune, and if you have a Zune Pass , play full tracks of his favorite tracks, his recently played artists and his top artists. And you’ll be able to subscribe to the Ninja Gaiden 2 soundtrack podcast...