NPD published data again, and in the second week, Zune has dropped to the number five spot, with a 2.1% market share. Sure, it's tough to see a drop after debuting at number 2 , but this the second week of a multi-year plan, and the strategy is still the same. That means we'll have some up weeks, and we'll have some down weeks. Overall though, we're happy with how consumers are reacting to Zune. Via the San Jose Mercury News

Interesting note in this article by Motley Fool (via MSNBC) about yesterday's widely reported Reuter's survey . You know, the one that surveyed 450 potential buyers of music players. The survey found that 35% of folks expressing interest in Zune see it as an upgrade to an existing player - as opposed to 18% for the iPod. And, 80% of respondents chose iPod as their first player (70% without being prompted). That's not that surprising to anybody around here - iPod is a great product with very strong...

As Sportsunit noted , Zune has debuted in the number two spot, according to early NPD data. We're happy to see this but we know this is going to be multi-year investment. Quoting thestreet.com : For the week ended Nov. 18, Microsoft had a 9% unit share and 13% dollar share of the U.S. portable player market, while Apple had 63% unit share and 72.5% dollar share. Also, retailers are telling us that they've seen Zune delivering incremental sales, and that's resulting in growth of the category. So Zune...

Sooo. . . How have you beeee'eeeen? I'm back from LA. I was going to draft up a comprehensive review of our LA event, but I would instead direct you to these Zune site reactions. 'Rama , The Scene , and The Sphere all post their impressions of the LA press/industry event. I'm highlighting them in case you havent' seen them. Rama posts 15 questions to Zune answered. And the Scene posts a great video of the event. Check it out! I'm not crazy about the use of "Evan's essence" music (I keed, I keed)...