Tonight, November 1, the new Zune Ad campaign kicks off. The multimillion dollar campaign, will include print, TV, online banner ads, and a new site: Zune Journey . The tagline for the new campaign is “You Make it You,” i.e., your Zune is brought to life by what you put in it: your music, pictures, videos, etc. For the new campaign, we’re partnering with T.A.G., a recently launched division of McCann Worldgroup SF , who recently worked on the Halo 3 ad campaign. Check out the first TV spot in the...

Hope everybody had a great weekend! And no, I didn't go to NYC to buy an iPhone ;) Anyways, I'm back from NYC and Bozeman MT. Over the weekend, lots of folks who watch Adult Swim over the weekend, you might have seen this video: What do you think?

A few folks have noticed the video in the latest TV spot , the two characters dancing. Well, you can get the full video, as well as a back-story, and wallpapers to download from Zune-arts . The video comes from Punga , an animation house in Argentina. And the music, you might recognize, is Ratatat , a band I've loved for a while . Anyways, I also posted the video to soapbox , check it out: Video: Zune Video

There seems to be a little bit of confusion on ye olde internets about videos produced for Zune, like the recent Zune TV spot . In the realm of videos for Zune, we did two things: advertisements and Zune-arts. We produced a series of videos - like "Picnic," "Battle," and this week's . Those are our advertisements - shown on TV in top markets. Separate and independent from the advertisements, there's the Zune-arts program. For that program, we partnered with folks in the creative community, and asked...