This week at Advance 08, Robbie Bach*, who leads the Entertainment and Devices division here at Microsoft, talked about a pilot program to bring advertisers into Zune Social . Before the internets and the conspiracy theorists go too far, let me set some context around this. First off, adding sponsored content to your friends list is entirely optional. If you don’t want to be associated with any brands, you don’t have to add any. We think including partners in Zune Social could work because there...