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Nov 1, 2007
by
Cesar Menendez
at
10:14 PM
Tonight, November 1, the new Zune Ad campaign kicks off. The multimillion dollar campaign, will include print, TV, online banner ads, and a new site: Zune Journey . The tagline for the new campaign is “You Make it You,” i.e., your Zune is brought to life by what you put in it: your music, pictures, videos, etc. For the new campaign, we’re partnering with T.A.G., a recently launched division of McCann Worldgroup SF , who recently worked on the Halo 3 ad campaign. Check out the first TV spot in the...