Zune Insider : Bun B: On the Road with Zune

Music, culture, and the inside scoop from Cesar Menendez,
a Microsoft employee working on Zune - Microsoft's new music project.

February 25, 2008

Check out Houston hip hop star Bun B, who's On the Road with Zune this month. Get tour dates and show info at Zune.net

(Bun B and his Zune bus in Birmingham, Alabama; Credit: Photo by Cory Mo.)

Bun even has a Zune Card, too:

| Monday, February 25, 2008 5:27 PM | 10 Comments

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# February 25, 2008 Zoa 342 Sweet, i'll drop him a comment.


# February 25, 2008 h paul <edited> - Paul, send me an email (contact info below)


# February 26, 2008 I prefer Bun E. As in Bun E. Carlos


# February 26, 2008 zuneless This isn't meant to seem racist or insensitive, but it certainly appears that the majority of the Zune marketing is geared towards Black or Latin markets. Any comment, Cesar?


# February 26, 2008 wetworker b/c they are the trend setters.


# February 26, 2008 Alfonso Surroca I believe the fact that the Zune team is devoting part of its marketing resources promoting Latin and hip-hop artists, where competing brands are not, is what gives this impression.


# February 27, 2008 zuneless weworker said: "b/c they are the trend setters." Wow. And I thought I might be viewed as racist.


# February 27, 2008 zuneless Alfonso Surroca said: "I believe the fact that the Zune team is devoting part of its marketing resources promoting Latin and hip-hop artists, where competing brands are not, is what gives this impression." Well, Apple has done some marketing with latin and hip-hop music in their commercials, and even an iPod "silhouette" commercial with latin dancing. Also, it seems like the iTunes Top Songs are often African-American artists. It just seems like most of the Zune marketing is geared towards Latin and African-American audiences.


# February 27, 2008 h paul a recent report says that the Latin-American audience on average spends the most on electronics than any other ethnic/racial group. i'm not saying that has any bearing on their marketing plans, but it wouldn't be a bad idea. on the flip side, you could argue that apple marketing is geared way too much towards the white majority. for instance, the U2 ipod, or almost every commercial they've made. white "pc," john hodgman, and the "mac" who is the stereotypical white 20-something. and why is it that every non-white person in every apple ad is portrayed only as a silhouette? again, i'm not accusing apple of anything, but my point is that perhaps you are looking way too deep into it. it's good that the zune is marketed towards different markets. but still a shame that no one's targeting the very lucrative and statistically affluent asian-american markets.

(edit me)