Music, culture, and the inside scoop from Cesar Menendez,
a Microsoft employee working on Zune - Microsoft's new music project.

February 01, 2008

HispanicTrends on Zune (and Culturally in-tune Gadgets)

Check out prominent Latino advertising and marketing site HispanicTrends' take on a new trend in the gadget industry: gadgets that appeal to customer's cultural backgrounds. The peice, originally in a PC Mag article, cites our Wisin and Yandel Zune as an example.

Also of note in the article was this quote: "According to the Consumer Electronics Association, in 2006 the average Hispanic household spent $1,675 on electronics, more than African-American or white households ($1,525 and $1,285, respectively)."  Interesting. . .

On a personal note: saludos a todos los compadres que leen este blog. ¡Gracias por leer Zuneinsider! ¡Me encanta la comunidad que tenemos con Zune!

 |  Friday, February 01, 2008 7:46 PM  |  10 Comments
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mrm3x1can

yeaH! yo tabien soy zuner latino! long live the latino zuner!

damien

The article speaks the truth:

I feel far better about a brand when i see that they are speaking to my culture/demographic or whatever you call it instead of a very general audience all the time.

I think the Zune Team does this very well and that's what made me further interested in it. The music pre-loaded and used in the ads are things that my friends and I listen to. The art on Zune Arts are for a very specific audience: Those who are interested in quirky art pieces. Zune Arts isn't for everyone, as you can tell by just how many people complain about it being too "weird". (For what it's worth, motionographer.com is often complimenting the Zune Arts pieces - but, Motionographer is made specifically for motion art designers - not the general public.)

So, yeah, I applaud you blokes for your Zune marketing. I'm probably rambling now... :)

ACE

Gracias mi amigo XD

Albert

So...Mexico here comes Zune.

Michael

So is that suppose to mean "most" electronics cater to the Caucasian group?

Oh, you can only have an iPod/Zune if you're a white person. Unless we put an image of a Hispanic artist or other ethnically diverse artist, it's a considered a white person's object?

I think that's racist in itself, to assume that most electronics are for white people.

And judging by an ethnic group is stupid. That's like saying everybody in a single racial group thinks the same, acts the same, and wants the same things.

That's being stereotypical. Individually, people want different things, and race does not determine that.

Ricardo Dawkins

Saludos Cesar y a toda la comunidad latina en Zune.

Ya el Zune esta creciendo en Panama y pronto seremos 4 personas con Zune en mi natal Colon.

Otra cosa. Visiten www.zunetotal.com Tremendo el sitio a favor del Zune

Vamos, Zune!!!!!

Mario

A tus órdenes!... siempre es un placer leer Zune Insider

Diego

Hola Cesar, gracias por las noticias. Por una parte esas noticias si me sorprenden pero a la ves si puedo ver que los Hispanos/Latinos han influido mucho la economia, y no solamente en los electronicos pero en todo.

If Canada will receive the Zune, it is only fair that Mexico does too. I've had various Mexicans ask me why the Zune isn't available over there. Bring the Zune to Mexico!

Eddie

Gracias! Perdon por no aber leido este blog por unas pocas semanas. Por fin tengo internet otra vez!

I'm bad at writing/typing in spanish..shame on me.

Daniel Kirk

It's nice that race-based marketing is acceptable now. Oh, wait -- is it? I guess it depends on which culture is being promoted...

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