Zune Insider : What I Knew About NPD. . .

Music, culture, and the inside scoop from Cesar Menendez,
a Microsoft employee working on Zune - Microsoft's new music project.

April 30, 2007

What I Knew About NPD. . .

. . . Was wrong. I read this post about NPD from David's blog. As it turns out, NPD is actually more accurate than folks on this blog (including me) originally thought:

NPD does not report on Wal-mart or Sam's (we were right about that one).
NPD *does* report on the Apple online and retail stores - since last year (we were wrong).
NPD also doesn't report on Amazon (small percentage of the category; we were right about that one).
NPD data is U.S. only

Comments

If you would like to receive an email when updates are made to this post, please register here

Subscribe to this post's comments using RSS


# April 30, 2007 nighthawkz6 ..so they reported that zune has 10% marketshare for hdd players. That means that in actuality, it may be 15% which is a very good start..well ahead creative zen vision:m which has been around for a lot of years (even before the ipod).


# April 30, 2007 segadc Well it looks like it was good to be wrong in this situation. Zune FTW!


# April 30, 2007 TheMan Nice to see more frequent posts. Thanks for the update.


# April 30, 2007 wow wow...15%?


# May 01, 2007 Sri If its 15% already!! 2nd generation Zune's and flash based devices ( speculated to be announced later this year) will give real competition to iPod if they are done right. Hopefully they come-out with features satisfying most of the consumers. Keep it up Zune.


# May 01, 2007 emor8t Call me nit picky, but shouldn't it be NPD "does"... I'm not sure of the grammar rule on that, it could very well be acceptable, it just drives me up a wall to read it like that. Also, the link to NTP links to an FTP, for whatever reason.


# May 01, 2007 TheNumberDevil ... to bring entire catalog of South African Music to ZMP. The Gallo catalog includes all recorded South African music from the 1930s to today.


# May 01, 2007 zuneone Great news! Every day I see more Zunes about (Chicago). Last Summer every CTA bus and train had huge iPod ads on them. A train with 10 cars would have 10 huge iPod ads... Apple must have bought out the entire season because you couldn't walk 1 block without seeing an iPod ad. You guys should beat them to it this year. I don't look forward to seeing the iPod ads again this year.


# May 01, 2007 TheNumberDevil Details of the Gallo Music partnership with Zune now on Zune.net ... See ... http://www.zune.net/en-us/artists/guestlist/g/gallomusic/default.htm


# May 01, 2007 sad thats kind of sad


# May 01, 2007 response At zuneone. So there advertising method would be a big brown block, right?

Name (required)
Your URL (optional)
Comments (required)
Remember Me?
Submit

About admin

I'm Cesar Menendez. I left the Xbox marketing world for Microsoft's new foray into music - Zune. Community, cool videos, music, discovering new music - these are things I love. In the past I wrote music reviews for RealNetworks, and before that I volunteered at KCMU (now KEXP). Get in touch w/ me using this email: AskZune (then type the at symbol) microsoft.com (please no solicitors)

(edit me)

What I Knew About NPD. . .

Comments

nighthawkz6

segadc

TheMan

wow

Sri

emor8t

TheNumberDevil

zuneone

TheNumberDevil

sad

response

Leave a Comment

About admin

Tags

Recent Posts

Syndication

Archives

The Cool Kids

The Cool Zune Kids