Music, culture, and the inside scoop from Cesar Menendez,
a Microsoft employee working on Zune - Microsoft's new music project.

April 27, 2007

MP. . . Er. . . New Music Friday: Twentieth Edition

Another Friday, more free music for your Zune. . . okletsgo:

Have a great weekend; enjoy the new music!

 |  Saturday, April 28, 2007 1:19 AM  |  8 Comments

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Stefan

Thanks for 20 weeks of great FREE music!

Zenek

Cute title, very creative! ;)

News: Future Zune Subscription Models (TomT)

"New subscription models

Jason Reindorp, Microsoft's director of marketing for Zune, said he's confident that subscription services will succeed, although they will probably look different in the future. He also agreed with McQuivey that the biggest problem is that many people don't understand the services.

"What's needed is a strong educational push," Reindorp said. "I can understand why, at face value, people could think that if they pay for something, they'd want to own it."

One way to combat that problem, Reindorp said, is to provide variations of the subscription model that people can more easily understand. He said Microsoft is looking into such variations for its Zune Marketplace, which is structured much like other subscription services. One option would be to provide different levels of service.

"There could be a basic level where you access tracks, another where the service pushes out recommendations to you, and a third where there is all the access you want and where there are videos and other premium content," Reindorp said. "Or maybe the player is free or subsidized, or the device is replaced when a new device comes out. We're exploring all those things."

He predicted that once the subscription model is fine-tuned, it will compete strongly against iTunes. Apple did not return calls for this story."

http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9018058&pageNumber=4

ray

Furquan

OMG... Thanks for the info... Ray... I CANT WAIT TO SYNC MY MUSIC WIRELESSLY!!! Who cares about the zune phone anyways, I think even the iPhone is going to be used for nothing else but making and receiving calls... hehe :)

segadc

Glad that current Zunes will get the upgrades since this can easily be a firmware update.  

tyson dabney

loves these posts. nothing better than getting free music. the fifty stuff was good this time. how about some more of those awesome backgrounds!

damien

agree, tyson....

i do enjoy these posts. without it, my Fridays are a little darker.

:)

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About admin

I'm Cesar Menendez. I left the Xbox marketing world for Microsoft's new foray into music - Zune. Community, cool videos, music, discovering new music - these are things I love. In the past I wrote music reviews for RealNetworks, and before that I volunteered at KCMU (now KEXP). Get in touch w/ me using this email: AskZune (then type the at symbol) microsoft.com (please no solicitors)
(edit me)

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