<edit March 28 - we actually partnered w/ BPMW>
Saw this article in Fashiontribes, think it's cool, and decided to post it. We recently partnered w/ bpmw in NYC, to create electronic MP3 presentations of some of bpmw's clients’ fall 2007 fashion collections.
Rather than the traditional line presentations, in which editors drop by the showroom, look through racks of clothes and take photos back to their offices with them, bpmw*** will give pre-loaded Zune players with special segments by The WeeklyDrop hosts, images of each collection and designer created playlists for each brand. ". . . Creating kind of a walking tour experience you'd find at any museum, but in this case for checking out the collections to the designers' personally selected soundtrack. Later, the device came in handy as a digital lookbook," says Fashiontribes.
And speaking of fashion, I'm told Zune got a mention in Missbehave magazine - print edition only. I know I'm going out on a limb here, but. . . did any readers see that?
