Music, culture, and the inside scoop from Cesar Menendez,
a Microsoft employee working on Zune - Microsoft's new music project.

March 21, 2007

Industrial Design Magazine: Brown is the New Black

Industrial Design reports on something that Zune owners have known for a long time: brown is the new black. Saying, "When Microsoft revealed last fall that its new iPod challenger, the Zune, would come in brown, there was a chorus of snickers on the blogosphere. . . But what if Microsoft was right?" An interesting article.

As well as anybody, I'm no stranger to the 'chorus of snickers' the article mentions. Often makes me think of the quote, "First they ignore you, then they laugh at you, then they fight you, then you win." Neither here nore there, I suppose, but that's what I think and I'm sticking to it. :)

Anyways, back to brown. Remember the interview I posted a while ago w/ Steve, the Zune design director? About brown, Steve said:

There were many who thought we were crazy when we proposed the brown (“suede” to us staffers) colorway. Why brown? Because love it or hate it, people feel something.  Artists and musicians take chances everyday, and so will we.  What few people haven’t seen yet is that we didn’t stop with just brown, we encased it in an “anti-freeze green” double-shot.  There’s nothing like it out there that resembles the warmth and grittiness of certain styles of music.  It is both formal and informal. And it appeals to men and women. It’s a color that’s both everyday and high fashion at the same time. 

I agree w/ Steve, too - people *do* feel something; it's polarizing. And what about you, dear blog reader: love brown or hate it?

 |  Thursday, March 22, 2007 1:14 AM  |  54 Comments

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mazola

1999:  "The one thing Apple's providing now is leadership in colors. It won't take long for us to catch up with that, I don't think." -- Bill Gates

2006: Zune. Brown.

uh

comment removed by Cesar

NPrtmn4evr

I'm loving my brown Zune!  There was a time that I wish I had gone with black, but now that I have it I think it's the way the Zune is supposed to be.  The black & white versions are just for people that can't deal with how cool the brown Zune is! ;)

lt.milo

I absolutely love my brown zune.  It reminds me of something high class like a wallet.

Zunie

I'm sorry, I just don't get it.  The white one, I like but too iPoddy.  The black one has class and goes with anything.  The brown one?  Still looks like a turd to me.  

I, FanBoy

As for the quote ("First they ignore you, then they laugh at you, then they fight you, then you win."), that sounds a lot like Apple's cycle through the 1990s till now.

And Ghandi? I'm not so sure he's backing the Zune...

http://www.theapplecollection.com/various/Celebrity/ghandi.html

(iKid, iKid!)

admin

mazola (are you really going to use a different name everytime you comment here, btw ;)

Interesting comment about Bill G - I can't seem to find the original source - can you provide?  After a quick search, though, look what I found! http://www.engadget.com/2006/11/03/microsoft-zune-player-and-software-hands-on-gallery/comments/2580360/ you comment on engadget, too? cool!

your iKid iKid comment was funny, too :)

mazola

admin

thanks!

Shravan

Damn, Apple can't even get his name right. It's Gandhi, not Ghandi. Now repeat after me Steve-O, "GANDHI".

Brown's good. My favorite among the three.

Steve-O

In my reality, it's Ghandi. And thus it is so.

met

I thought I liked the brown till I saw one for real. A little darker brown and I would have loved it. I have the black one.

TheMan

let me start off and say that i'm a MS fanboy, american, supporting an american company.

I'm loving my black version, but i'd buy blue my fav color. Also be neat to customize, put a skin on it maybe, cuz i'd put something like ford racing on it. Beause i'm a FORD FANATIC!!! Later

Franco

Sounds interesting...but black will ALWAYS be black....and yes,I am a Zune owner. Its....black.

TomT

My "color hates" are gaudy neons. Yuk!

At the store, the brown Zune struck me as being "furniture colored", and reminded me of my brown garage door opener.

It's hard to go wrong with basic black, which is often associated with "professional grade" products.

As for future colors, a rich blue or burgandy sounds nice.

Eric

ah..brown.

I love my brown

RomeoDude

I heard some rumors about a new black XBox, but since black is the new brown, I was thinking what a brown XBox would look like.  I think it might look kinda cool (who knows... maybe we'll see brown in the next generation... there's still plenty of time for the color to catch on more than it already has!)

sportsunit

I liked the brown choice.  It was a bit risky.  Risky moves coming out of Redmond have to be applauded.  However, I'm hoping MS finds some more interesting ways to provide leadership in this space other than unusual color schemes.  Wireless in every device was a good start.  Let's see where they go from there.  

met

So my black Zune is the new brown?

admin

romeo - I remember I wrote about a chocolate xbox 360 when I worked on the gsb:

http://gamerscoreblog.com/team/archive/2006/02/22/533353.aspx

Christopher Coulter

What, no paisley? ;) Dark Navy Blue, Velvet Reds, Heavy Grays are always good standards. But marketing should have gone Crayolaish and jazzed up the color naming, 'brown' doesn't have the same pitch kick-up as maybe, Sepia or Raw Umber.

JamesC

Brown is smooth, and I'm not just saying that because I'm Mexicano. Okay, perhaps just a bit, because the orange/hot pink trim in the boxlid charms me to no end.

jim

I love my brown Zune. So do my friends with black Zunes. One of them wishes his was brown.

dead jim

i have no problem with brown, but black will never be replaced when it comes to style.

pinksage

i LOVEEEEE brown :P

damien

ha! that's so funny! though i agree, i like my technology to disappear into my life.

the brown is definitely nice-looking.

damien

although, i'd say that with a standout color like brown, i'd ditch the white Zune if i were you guys.

of course, i don't know how they are selling, so i'll just pipe down.

:)

Jivemasta

I wish I would have gotten brown. When I went to preorder, they guy asked what color I wanted. I panicked and said black. I wish I had a time machine :/ Black is good though, at least I didn't get the white one :D

Woody56292

I didn't like the black one when I saw it... the blue really threw me off. I have the white one because although I like the double-shot effect, I didn't like the blue and green colors, so I went with a clear double-shot that makes it look sparkly in sunlight. =)

The white one is just awesome, definitely one of the best ones.

White>Brown>Black IMHO

andrew

heh. have it... and love it.

Daveworld

You guys can not proclaim "Brown is the New Black" before it is actually so. Where are the other brown products on the market? Sorry I don't see any other products in the market that's also brown to make such a bold statement. It's a little premature don't ya think? White became the new black because brand X was a huge success. And brand X never proclaimed in the beginning that white was the new black, the success of their product decided that. Let's see how it is accepted first; let's see whether or not consumers like brown so much that other companies follow suit with brown, then it will be the new black. IMO the brown looks good on the packaging, print and other promotional material but not the Zune.

arty

If that's true, lets see an Xbox 360 Elite in brown! Haha. Brown is a nice color, but I'm hoping there will be a larger color lineup with creative doubleshot color combinations once sales pick up. Maybe more pastel-like colors? Zune should avoid following the iPod's "Skittles: taste the rainbow" color scheme.

soulwax

Totally agree with Arty dont go down the shiny 'taste the rainbow' colours of the ipod. I'm not sure about pastel tho lol...

I can say one of the reasons i picked up a zune was because of the brown colour and its almost retro styling - I think more earthy warm colours would be good... how about olive, or a sandy hue.. You could also do a gunmetal grey for traditionalists...

I think you be better following a more Nixon, Vestal, Obey etc design aesthetic than all the boring shiny electronic companies (and that includes Apple!!)

kp

This is still the best looking use of brown out there:

http://www.ubuntu.com/products/whatisubuntu/desktopedition

travis

I have to say that the brown/green color is one of the main reasons I bought the zune, other then the larger screen, and an undying love for Microsoft :) .  I dont like the white at all, and the black/blue looks pretty good, but without the brown...Im not sure if I would have bought a zune.  It just stands out and everyone who sees it tells me how awesome it looks, especially with the double-shot effect.  I finally bought a case for it, but I still had to get clear because there was no way I was covering this up.

Zuneless

Shravan said:

"Damn, Apple can't even get his name right. It's Gandhi, not Ghandi. Now repeat after me Steve-O, "GANDHI"."

To be fair, the site referenced is neither owned nor maintained by Apple, Inc. It's a fan site.

Zuneless

Cesar said:

"...reports on something that Zune owners have known for a long time: brown is the new black."

When chicks start putting on their "little brown dresses" for a night on the town, come back and talk to me.

apathymusic

I am the proud owner of a "black" Zune.  However, brown would have been my second choice.  There's something about the color brown that says: earthy, organic, and solid.

Maybe the popularity of the brown Zune will help "woody wagons" make a come back.

met

Isn't the black Zune the highest selling and the white the lowest?

Daniel Kirk

I'm torn on this. On the one hand, yeah, it's gutsy. I have to give the design team credit for that. On the other hand...

Brown is not the new black. Black is still the black, and it holds its own in that spot just fine. Also, some colors just lend themselves better to specific kinds of merchandise than others. For example, if and when Microsoft develops a dedicated eBook reader, that would be absolutely appropriate in brown. Y'know: Book -> Leather -> Brown. Whereas: Media Player -> Leather... um, naw, it just sorta falls apart right there.

With the Zune, the visual signature should scream, "Music!" Whether we're associating with high-end devices of another type (picture the Zune in semi-reflective/semi-matte gunmetal case and print-resistant anodized D-Pad a la Kenwood home theater systems) or wild color combinations like print-resistant gloss white / vibrant color cases and black D-Pad (reminiscent of electric guitars like the Fender "American Vintage '57" Stratocaster.) You want a device whose visual signature is not only irresistably eye-catching and undeniably unique, but also identifies what the device does, and what the Zune does best is music... at least, until Zune Marketplace gets video... :D

Steve

B R O W N Is WAY Cool... We have bought five Zunes and they are all B R O W N... It goes with the purse, the pants, the backpack, the snowboard...and the Porsche SUV in the driveway...

WESS PALM BEECH

Ceaser I need you to confirm the pink Zune wil be available for retail purchase.

http://www.cliczune.com/2007/03/pink_zune_on_ma.html

Ricardo Dawkins

I hope that pink zune comes with firmware 1.3. Really !

Lunaclown

Love my brown Zune.  Pimpin.

Nord

I'm firmly in the "don't give a crap" camp. My Zune is brown. So what. Brown is brown. It is not high fashion. It's just brown. If you get enough sheep to bleat along with you, then the herd decides that what was uncool last year is now the height of coolness. If your mind works like this, it's not something to be proud of. It means you're a mindless idiot. You say "Brown is the new black" - not only are you just parroting the thousand other retards who have said this for no good reason, but you're also parroting the million bleating sheep writing "X is the new X" everywhere.

Zuneless

Nord said:

"...but you're also parroting the million bleating sheep writing..."

Mixin' metaphors with the best of the lambs.

TomT

IMHO, a Black-Only Zune release would have sent the message "Zune believes that function is more important than fashion".

iPod is about pathetic pseudocool and fashion. Zune should be the opposite.

RomeoDude

Wow, the chocolate 360 looks really authentic and real!  Quite detailed.  How bout a chocolate Zune?  That would be pretty cool.

John in S.Florida

TomT.."iPod is about pathetic pseudocool and fashion."

I agree but design/fashion does attract a sizeable female audience...and I guess to an extent metrosexuals too.  iPod has a very broad appeal.  I think its okay for Zune to have a narrow target audience but it can't be that way for long.  Hopefully this fall they will have some form factors that can do well with a broader audience.  An audience that perhaps turned off by Zune's current edginess.

John in S.Florida

Looks like ClicZune is confirming that a pink Zune is coming May 1st.  So maybe Zune marketing is starting to go after that wider audience.

John in S.Florida

As for me, I have a white Zune..I love the matte look the double shot gives it.

BJ Nemeth

I actually like how the brown Zune looks; it's my favorite of the three available colors.

My biggest gripe is the name -- why call it "brown"? A simple word-association test with a small group would have shown it's not a great-sounding color for a product. (It works for UPS, but it also reinforces the idea that they deal with boxes and shipping.)

Why not call it Cocoa, or Chocolate, or Coffee, or Latte? (Just a quick list off the top of my head.) Those all have positive connotations. I bet that if you chose one of those color names, the "controversy" over the brown color choice would have been cut in half, if not more.

If y'all were already calling the brown Zune "Suede" internally, why not tell the marketing guys? It's a much better name than "brown."

Daveworld

Have to agree with BJ, "Suede" sounds so much better than plain old Brown. Chocolate is already taken by LG - they are playing off the whole unwrapping of chocolate thing. Great marketing/advertising for a phone which IMO is not that great.

Anonymous

If  were to get a Zune...............RED.

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About admin

I'm Cesar Menendez. I left the Xbox marketing world for Microsoft's new foray into music - Zune. Community, cool videos, music, discovering new music - these are things I love. In the past I wrote music reviews for RealNetworks, and before that I volunteered at KCMU (now KEXP). Get in touch w/ me using this email: AskZune (then type the at symbol) microsoft.com (please no solicitors)
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