I (we) love feedback. Positive or Negative. From insightful reviewers or iFanboys. Keep it coming.
I came across an insightful perspective on Zune from an unlikely source: Apple Matters. Huh? Cool though. Though I generally don't comment on iFanboy website rants, I do find myself reading a lot from the mainstream Apple community. I wouldn't exactly call the article "glowing" but he does say:
As a device, the Zune is a decent competitor to the iPod, better than offerings by Sony. But the Zune isn’t just a device, the Zune is Microsoft’s attempt at a vertical market.
The author spends a lot of time bashing Zune, (again, welcome feedback). What's different about this article is that he looks at Zune from another angle:
Yet, by carefully looking at issues with the Zune, we’ll soon see the Zune isn’t meant to be an iPod killer or even a legitimate placeholder. The Zune is there to get Microsoft’s presence in the market for the “Next Big Thing.”
He's actually right. We (Microsoft) never gave Zune the moniker "iPod Killer" – other folks did. Realistically, Apple has a huge headstart and we’re thinking in terms of years, not months to make substantial headway. Sure, we’re proud of our first steps but we know there’s lot of ways we can and will improve.
We wanted to enter the market and try a different approach. This isn't about a single killer feature, or about out-feature-ing the competition. For us, the next big thing is connected entertainment. Which, yes, is a marketing word. But here's what it means: people don't go to concerts by themselves. Entertainment, music. . . people experience these things together. That's where I see a lot of these technologies going, to social experiences.
Now, without talking specifically about future versions (which I said I wouldn't do), I wanted to ask you, dear blog reader. What would you like to see down the road? Again, remember it's not about adding features for the sake of adding features. Where should the industry be in 6 months. . .1 year. . . 5 years? What do you see as the "next big thing?" Leave a comment!