Oct 18, 2006
by Cesar Menendez at 1:43 PM

Ever wonder the story behind those videos on http://www.comingzune.com? Me too actually, so I sat down with the guy behind them: Thomas Markert:

(Thomas in my office. Holding a granola bar and a talking rain)

He's the creative director on the Zune team and. . . well, here's the interview:

So tell the Zune Insiders about yourself. Who are you? Where’d you come from?

Hi there, my name is Thomas Markert. I am the new creative director for Zune. I  spent the most of my adult life working for MTV, all over… new York, London, Singapore, Miami, berlin. For the last two years spongebob was my boss. I was launching nicktoons network in new York…

What's it like working here?

I just started. When I saw the brown device - actually with a nice green shimmer - I was really blown away by it.  Funny thing to say, but that color combination made me want to work here. Plus I like to stand in seattle traffic 2 hrs a day. . . (not)

It feels very much like early mtv days. I'm loving the international flavor mixed with people from all over the U.S. I heard you are from Peru; I'm from Germany. Cool. Plus the honest love for all kinds of music shared by my colleagues. That  is definitely something I was missing during my last job.

It's true. Born in Peru. (Tengo amigos en este blog tambien-hola!) Ok so the big question: About the videos and drawings on comingzune.com How did those come about?

It s really us getting in touch with the creative community, specifically with the people/studios/design houses we really admire. And have them do an expression of our brand, all about music, entertainment, plus friendship and sharing. We let them do their version of what they think friendship and sharing means. So what's on comingzune is these artist's interpretation and expression of the Zune brand. Motion Theory - this awesome company out of L.A. made "Two Little Birds." And Jeremy Fish did some amazing posters for us… I've been a fan of his for a long time… his turtlecamper rocks !

How many more will we see?

This is and will be  an ongoing campaign, so you'll see a few more. I think the concept that we're doing fits in with the overall ethos of Zune: it's about people expressing themselves, and us (the Zune team) providing an opportunity to do that.

Thanks!

11 Comments
Comments
The two birds thing is hilarious. With less than a month left, I'm assuming we'll see more traditional television marketing soon. Well, hopefully. I can't even watch a football game without seeing an ipod commercial five times.
Nice interview... but I would rather comingzune be a direct ad for Zune, because if one looks at it now they have no idea what (great joy) Zune is!
I'm really excited to see what the Zune TV spots look like. If studios like, Motion Theory, are behind them, hen I'd expect them to be super cool. MT is a very cool company.
Hey Cesar i didn't know you were from Peru, im was born in Lima Peru, that is so cool, sorry for going offtopic but thanks for the interview.
The AMG site has been predominently running Zune banners and a flash ad.
Hey Cesar, your the marketing guy...in your opinion are all the 6G touch-screen iPod rumors legit, or are they Apple running FUD on the Zune to hurt the launch? http://zunecorps.com/?p=48 Thanks, -Charlie
I agree with club. When I first visited the site I did not get the relation between the art and the product(call me dumb or unimaginative). Atleast there should be a link to a spec page or another site with more details on the zune, imo. Nowadays, I see ads pop up in a few areas in NYC subway with only one address, comingzune.com, and I can see my college friends not getting it if they don't know what Zune is. Btw, I love your blog... full of info (sry for the sidenote).
I for one am really looking forward to Zune but the comingzune.com site never made sense to me--I tried. What's the point of the "I Love Dust" poster? It's a bit too abstract for me to comprehend. Can the artist talk more about the expressions he is trying to convey? That's the sentiment of most people who visit the site... what's the point? Unless the point is to befuddle users and pique their curiosity the site does get a bit annoying. Also, there's no need for ComingZune.com to be https. It results in an extra redirect from http to https, and more processing and bandwidth. What's the use?

The folks at Zune-Arts.net added another video today, Endless Cookie As you can see: SSSR produced the

There seems to be a little bit of confusion on ye olde internets about videos produced for Zune, like

The latest video on Zune-Arts.net has everything you'd want in an short animation. Dueling cobras? Check.

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