Finally, one of the things that we just announced last week is a move into the music and video space in portable entertainment, something we call Zune. I want to spend a few moments here talking about Zune and give you a little bit of context. I think the first thing to understand about Zune is that we are taking a more integrated approach to this. Microsoft will be involved in the hardware, in the software, and the services. We think that's important to produce the number one thing that has to happen in this marketplace, which is a great customer experience. And we have to tie those things together in some ways like we have in the Xbox world, where in the hardware, software, and Xbox Live service we have tied things together in a great experience.
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I'll also point out that we're not just introducing Zune to do the same thing that other people do. We think there are real advantages to what Microsoft has to offer here. I think the number one thing I would point to, and I talked about this briefly earlier, is community. When you go to any music site today, what do you do? Well, today, you can buy music, but it's hard to meet your friends there, it's hard to share music there, hard to share music experiences there, hard to find out information about your favorite bands, and what they're doing, and where their next concert is, and how you can get there. That whole community aspect, which is what we do on Xbox Live, absolutely applies in other entertainment spaces as well. And so we think community is a fundamental part of what has to happen here, and a place where we have real experience, both from our Xbox experience, as well as from our Windows Live and MSN experiences, where we can drive some very exciting things here.
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We also think discovery is key. Figuring out new ways for people to find their favorite music, certainly, but in some ways more importantly their favorite video. Video now is not just a list of things that are produced by Hollywood, it's video that's produced by individuals around the world. It's family videos. It's friends' videos. It's funny community videos. It's user-created content. And so figuring out how you help people discover the world of what they want, and then enabling them to share it with their friends are two sort of sides of the same coin that are secret to what we have to do with Zune and the services that we're going to drive there.
And then the third secret I'll say is looking at Zune as part of our broader picture. You know, in the case of Apple, they have certainly an iMac business, they have their iPod business, and they've sold a few things in the home that compete with Media Center, although the numbers there are actually quite small. Look at our business: We have a burgeoning IPTV business that we think is going to grow and be successful in the home. We have Media Center in over 14 million units and growing around the world. We have Xbox 360 in place and growing around the world. We have Xbox Live, MSN, and our Windows Live initiatives expanding. Put all of those things together, and then take Zune and put it in the context of that. It enables us to complete the picture. It enables us to have the full entertainment and connected entertainment experience that we want to have. And so that's why Zune is important, and it is a way we're going to differentiate ourselves, because the experience of having Zune in that connected environment is going to be a dramatically better experience than you get just from having a portable music player.